NOTACE
YAMA T1
PERFORMANCE TRAIL RUNNING
ROLEFootwear Design Design Direction
YEAR2024
This project had a quick turnaround. The Macao K-Swiss team wanted to create prototypes for tennis, pickleball, and padel in 60 days, which they presented at the Macao K-Swiss Reborn fashion event. We established a creative direction that was later adjusted to accommodate the current product line.
THE CHALLENGE
MY CONTRIBUTION
This project highlighted my skills in creating strong design stories, setting a clear creative path, and using AI and VR for concept creation. It also enhanced my knowledge of performance tennis, helping me express new ideas clearly.
